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Caring for Skin.
Caring for the Planet.

We're proud to be Plastic Negative Certified, helping recover more plastic from the environment than we use in our packaging.

Why Plastic Negative?

At Wildcraft, every decision starts with nature.

From day one, we've been intentional about the materials we use. Glass and aluminum are our first choice whenever possible because they're widely recyclable.

Some components, such as pumps and caps, still require plastic to ensure product safety and functionality.

Rather than ignoring that impact, we chose to take responsibility for it. That's why we became Plastic Negative Certified through our partnership with rePurpose Global.

Meet rePurpose Global

How It Works

Measure Our Footprint

We calculate the plastic value used across our packaging to understand the environmental impact of every Wildcraft product.

Fund Verified Recovery

We invest twice the equivalent value into certified projects through our partnership with rePurpose Global.

Create Lasting Impact

These initiatives help reduce plastic pollution while creating meaningful jobs and stronger waste management systems.

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A Note from Our Founder

"When I started Wildcraft, I wanted to prove that natural skincare could be thoughtfully made without unnecessary excess. While we're always working to reduce our environmental footprint, we also believe in taking responsibility for the impact we have today. Becoming Plastic Negative is one way we're putting that belief into action."

Laura Whitaker
Founder, Wildcraft

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