Social Media Marketing Specialist

Full-time; 5 days a week
Salary: $55k - $70k
Hybrid position (on-site and remote)
Toronto, Ontario, Canada

To apply, make sure to read the position and follow the instructions listed below. Thank you!

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About Wildcraft

Wildcraft is a small-batch, Toronto-based natural skincare company that focuses on creating high-quality, 100% natural products at approachable price points. Our studio space is located in downtown Toronto in the West End of the city. We're passionate about making healthy skincare that can be used in our customers' everyday skincare routine. We have an online sales channel, and we also wholesale our products to retailers across Canada. In the past year, the company has seen a lot of growth, and we're really excited about continuing to bring our products to an even larger audience in the future.

You can learn more about us at wildcraftcare.com and by visiting our Instagram / TikTok @wildcraftcare

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How to apply

Email resume and current portfolio to bianca@wildcraftcare.com with the following subject line: Social Media Marketing Specialist

• Please include a minimum of 5 Instagram reels you’ve created for other brands in the past. (Bonus points if they showcase yourself speaking on camera!)
• Please note that the requirements above are essential to be considered for the position.
  

In your email, be sure to tell us:

• Why do you want to join the Wildcraft team?
• Why are you well suited for the position?

Looking forward to hearing from you!

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About the position

We are seeking a passionate and creative individual to join our team as a Social Media Marketing Specialist. This is an exciting full-time opportunity for someone eager to gain hands-on experience in organic social media, eCommerce, and digital marketing within the skincare industry.

In this role, you will report to Wildcraft's Senior Marketing Manager and collaborate with the marketing team to enhance our social media presence.

This is a hybrid position, requiring at least 2-3 days per week on-site at our West End Toronto studio.

Responsibilities

• Bring your creativity to life by crafting captivating brand content, including images, reels, stories, and captions tailored for social media platforms like Instagram, Facebook, TikTok, and YouTube.
• Collaborate with the Senior Marketing Manager to ensure all content aligns with the brand vision, is pre-approved, and integrates seamlessly with broader marketing objectives.
• Develop a deep understanding of Wildcraft’s products to create content that authentically tells our brand story, highlighting our values and connecting meaningfully with our audience.
• Analyze past social media strategies to identify successes, uncover opportunities for improvement, and build on what’s working well.
• Maintain and update the social content calendar, ensuring all assets are prepared and scheduled in advance.
• Curate a warm and welcoming Instagram feed that reflects Wildcraft’s unique personality and story.
• Capture our journey by gathering in-house raw footage (images and videos) and visiting retailers to showcase our products and retail partnerships.
• Transform raw footage into polished assets for Instagram, TikTok, Facebook, and YouTube to engage and grow our audience.
• Stay informed about skincare trends and social media news to keep our content fresh and relevant.
• Respond to comments, messages, and inquiries to foster a positive and engaging online community.
• Provide regular performance reports using analytics tools and apply insights to refine future strategies.

Requirements

• Must be located in Toronto, Canada and be able to come to our studio 2-3 times a week.
• Minimum 2 years of experience in organic social media marketing is required.
• Knowledge of the wellness and beauty industry are a plus.
• Strong understanding of social media platforms (Instagram, Facebook, TikTok) and trends, including creating content native to each platform.
• Excellent written and verbal communication skills for engaging content and interactions.
• Comfortable appearing and speaking on camera to create relatable social media content.
• Skilled in creating video content using TikTok, Instagram, CapCut, or InShot.
• Experience editing and resizing photos for social media use.
• Familiarity with analytics tools like Later for performance tracking and improvement.
• Proficiency in graphic design tools like Canva and Adobe Creative Suite.

What we offer

• Opportunity to grow your skills in other areas of marketing, such as email and affiliate marketing
• Full benefits package
• Casual and comfortable dress code
• Fun team events
• Summer hours
• Discounts on Wildcraft products