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Purpose beyond skincare

Giving back—to the land, to our communities, to you—is at the heart of the Wildcraft brand.

To us, this means putting people and planet first in every decision we make: procuring ingredients with the highest quality and ethical standards in mind, practicing environmental consciousness in every step of our production process, always handcrafting our products with care and intention, and creating a community that encourages education, growth, dialogue, and empowerment.

Better everyday choices

We’re committed to contributing to a better world.

Glass measuring cup with whisk stirring natural ingredients

Made better in small batches

Our 100% natural skincare products are made in small batches in our Toronto studio, allowing us to have more control over their quality and our environmental footprint.

Bottles of Calm Face Lotion lined up waiting to be filled.

Earth-friendly packaging

We use glass and aluminum, which can be reused or recycled, as our primary form of packaging. All of our product boxes are FSC-certified and our samples are 100% recyclable.

Plastic-free shipping

We always prioritize fully recyclable materials when shipping your orders—from our brown kraft paper to our FSC-certified stickers printed with soy-based inks.

Wildcraft skincare products laying down on table

Low Waste Collection

We offer an easy way to order your favourite Wildcraft best-sellers without the box and plastic closure.

Hands pumping balance toner refill into recyclable glass bottle

Refill program

You can refill your Wildcraft products at some of our favourite eco-friendly retailers across Canada.

Wildcraft cruelty products beside leaping bunny certified logo

Certified cruelty-free

We’re certified cruelty-free through the internationally recognized Leaping Bunny program. All of our formulations are tested on us.

Our commitment to the planet

Every year, we contribute 1% of our annual sales to environmental causes through 1% for the Planet.

Our 2023 pledge will be donated to Water First, Canada’s leading charitable organization dedicated to working with Indigenous communities to address local water challenges through education, training, and meaningful collaboration. ⁠

Learn more about 1% for the Planet

Learn more about Water First

Join our community